Case Study
Freetronics Engineering
Fretronics Engineering Ltd is an innovative electronic design, manufacturing, and repair company specialising in professional audio equipment for the global music and live events industry.
Founded by Managing Director Olly Warner, the business began in 2016 while Olly was studying Electronics Engineering with Music at the University of Glasgow. After graduating in 2018, he transitioned the venture into a full-time sole trader business before incorporating Fretronics in 2022.
From its workshop in Glasgow, Fretronics has grown into a respected B2B provider, supplying major pro-audio brands, manufacturers, event companies, studios and internationally recognised artists. The company is an authorised warranty and repair centre for leading manufacturers including Fractal Audio Systems, Blackstar Amplification and Focusrite PLC.
The business has also developed specialist equipment for well-known touring bands such as Coldplay, IDLES and Slipknot, earning a strong reputation among live technicians and backline engineers for reliable, bespoke, small-scale manufacturing.
Fretronics is now transitioning from a primarily service-based operation to a product-led business, expanding its product range while continuing to support B2B repair clients.
Reason for Seeking Funding
In late 2024, Fretronics launched its first major product, the RSW audio redundancy system, designed for modern touring rigs. Demand far exceeded expectations. An initial production run of 50 units – funded by a previous £15,000 DSL loan – sold out immediately through stockists.
Fretronics received a purchase order for 50 units from a US distributor and continues to receive significant interest from technicians and music companies worldwide. To meet this demand and continue product development, the business required additional working capital.
The £40,000 IFS loan provided the cash flow needed to:
- Build the next batch of 100 RSW units
- Purchase stock and components for future manufacturing
- Support day-to-day operations during a period of rapid growth
- Advance development of additional products, including a Guitar Wireless System Switcher and a Playback Power Supply
Why DSL Supported the Application
The IFS loan was approved based on several strong factors:
- A well-presented and detailed business plan outlining a credible growth strategy
- Consistent profitability and impressive year-on-year turnover growth
- Demonstrated technical expertise from the founder (MEng Electronics Engineering with Music)
- Clear market validation for the RSW product, supported by confirmed orders and enquiries
- Strong industry relationships with global brands and high-profile clients
Iain Burnside, Chief Executive Officer, DSL Business Finance, said:
“Fretronics is an excellent example of an innovative Scottish business serving a global market. Their first product launch has exceeded expectations, and the demand already secured demonstrates a clear commercial opportunity. Olly has built the business from the ground up, combining strong engineering skills with industry insight and proven relationships. We are delighted to support the next stage of their growth.”
Investment Fund for Scotland
The £40,000 loan from DSL Business Finance was delivered through the British Business Bank’s £150 million Investment Fund for Scotland (IFS), launched in October 2023. The fund offers loans ranging from £25,000 to £2 million and equity investments up to £5 million. DSL Business Finance manages the Smaller Loans Fund, supporting Scottish businesses with funding between £25,000 and £100,000.
