Planet G

Business Overview

Planet G (PG) is a mobile catering venture co-founded by Gemma Costa and her partner, Marta Negro Puig. PG is committed to offering unconventional handmade vegetarian breakfast options with a focus on sustainability. The business operates from a mobile food truck, catering primarily to events and public spaces. Its mission is not only to provide delicious meals but also to contribute to reducing carbon footprints associated with traditional breakfast options.

Background

Gemma Costa and Marta Negro Puig, both passionate about food and sustainability, envisioned a business that reimagines the classic breakfast experience while promoting eco-conscious practices. They identified a gap in the market for high-quality vegetarian breakfast options served conveniently, especially in public spaces and events. With extensive experience in the food and hospitality sector, Gemma brought valuable expertise to the venture.

Securing Business Finance 

When Gemma and Marta embarked on their new venture, they had £30k saved up personally, but they required an additional £25k to properly equip their startup. This loan was crucial for purchasing and converting a food truck. They turned to DSL Business Finance, a Business Support Partner of the Start Up Loan Company backed by the British Business Bank, for support. DSL specialises in providing business loans for startups and existing small and medium-sized enterprises (SMEs) in Scotland. A dedicated loan officer from DSL, based in Edinburgh, worked closely with them on their loan application. They were successful in obtaining business loan of £25k due to the following key factors.

Success Factors

Several key factors contributed to Planet G successful funding acquisition:

• Well-Developed Business Plan: Planet G presented a comprehensive business plan backed by realistic cash flow projections, demonstrating the viability and serviceability of the venture.
• Thorough Research: The founders conducted thorough research into market demand, competition, and potential venues, ensuring a well-informed approach to business operations.
• Passionate Leadership: Gemma and Marta exhibited high levels of passion and dedication toward their venture, instilling confidence regarding their commitment to success.
• Personal Contribution: The founders’ substantial personal contribution of 55% of the total funding package showcased their financial commitment and confidence in the business’s prospects.
• Industry Expertise: Gemma’s strong background and experience in the food and hospitality sector provided reassurance to DSL regarding the management’s capability to navigate challenges and drive the business forward.
• Network of Contacts: Leveraging their network of contacts within the sector, Planet G established valuable partnerships and gained insights into industry trends and opportunities.
• Environmental Sustainability: The business’s commitment to reducing carbon footprints through its plant-based menu and eco-friendly practices resonated well with DSL commitment to ESG ( Environment, Social and Governance) commitment.
• Contingency Planning: Planet G presented a robust backup plan, demonstrating readiness to address potential risks and challenges that may arise during operations.

Outcome

With the support of DSL Business Finance, Planet G successfully launched its mobile catering operations, serving innovative vegetarian breakfast options to a growing customer base. The business’s presence at various events and public spaces, including the Edinburgh Street Food event, has received positive feedback and generated momentum for future growth. By combining culinary creativity with environmental consciousness, Planet G is poised to make a significant impact in the food industry while achieving sustainable profitability.

If you are looking for financial assistance to start and grow your business in Scotland, contact us to learn more about our business finance options and how we can help your SME secure the funding it needs to succeed.