Case Study

Taylor Made Kilts

Location: Stenhousemuir

Introduction

Taylor Made Kilts showcases how strategic planning, industry expertise, and access to SME finance can transform entrepreneurial aspirations into prosperous businesses. Through the support of DSL Business Finance, Glenn and Paula have realised their dream of establishing a thriving enterprise that honours Scotland’s heritage while supporting the local economy.

Business Overview

Located in Stenhousemuir, Scotland, Taylor Made Kilts stands out as a distinctive kilt shop driven by the vision of Glenn and Paula Somerville. Specialising in high-quality kilts for both rental and purchase, the shop caters to weddings, special occasions, and individuals seeking authentic Scottish attire. With an unwavering dedication to craftsmanship and personalised service, Taylor Made Kilts is committed to preserving Scotland’s cultural legacy.

Funding Needs

Glenn and Paula Somerville approached DSL Business Finance Ltd I early 2022 seeking a loan to acquire an existing kilt hire and made-to-measure kilt sale business, Taylor Made Kilts. Recognising the potential for growth through enhanced advertising and promotion, as well as catering to the expected surge in weddings post-COVID, the Somervilles sought funding to facilitate various aspects of the business transition. This included purchasing the existing business, acquiring necessary assets, relocating to new premises, stocking inventory, covering staff wages during the start-up phase, and allocating capital for marketing efforts.

The Somervilles’ Experience Securing Business Loan

DSL’s Loan Officer, Paul Toner, assessed the business proposal put forth by the Somervilles. Their strategy involved relocating the business to a better location, improving customer service, and modernising the website to facilitate online enquiries. Additionally, they intended to collaborate with other Scottish-themed businesses and actively engage with the local community to broaden their reach.

DSL approved the loan in April 2022, enabling the Somervilles to acquire and transform the business according to their strategic vision. Since taking over, they have increased their social media presence, collaborated with other businesses, and upgraded the website to enhance customer service. Their focus on exceptional customer experiences has resuled in positive reviews and increased repeat business. Furthermore, they capitalised on the anticipated weddings boom post-COVID through targeted advertising and promotion.

Glenn’s business continues to go from strength to strength. In Jan 2024, Taylor Made Kilts won an award for being the Best Men’s Outfitter at the Scottish Confetti Wedding Awards. They’ve also started selling Highland dancewear, working with a local dance school that has a World Champion Dancer. This shows that Taylor Made Kilts is growing and adapting to meet the needs of their customers.

Key Reasons for Success

Several factors contributed to Taylor Made Kilts’ success in securing SME finance:

  • A comprehensive business plan outlining goals and financial projections.
  • Glenn’s industry expertise and experience.
  • Personal investment by Glenn and Paula, underscoring their commitment.
  • Identification of lucrative market opportunities within Scotland’s kilt industry.
  • Professionalism and effective communication with DSL throughout the application process.
  • Active involvement in the local community, reinforcing commitment to success.
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