Emma Loen Ltd and Loen Hair Ltd by Emma Loen Glasgow

Introduction

In a landscape where traditional funding from mainstream banks often isn’t enough, DSL provides business loans in Scotland, backing entrepreneurs like Emma Loen. Emma now runs two thriving salons with the help of DSL’s financial support.

Business Overview

Emma Loen Ltd and Loen Hair Ltd are not just average hairdressing salons; these are stylish, innovative, and all about giving each client a personalised experience. Founded by Emma Loen in early 2022, these salons bring together traditional hairdressing techniques with modern trends, catering to people from all walks of life. With Emma’s 20 years of experience in the industry, her salons offer more than just the usual services – they provide tailored colouring advice, focus on building their brand, and nurture talent. After a successful first year in Finnieston, Glasgow, Emma expanded to a second salon in Glasgow City Centre. Despite the growth, Emma remains hands-on, dividing her time between both locations to ensure top-notch service continues.

Funding Needs

To transform her vision into reality, Emma needed financial support for various aspects of her business, including refurbishments, interior design, signage, and operational expenses. DSL Business Finance provided two loans in Jan 2022 and Sep 2023, respectively, through the Scottish Microfinance Fund supported by the Scottish Government.

Emma Loen’s Experience of Securing Business Loans

DSL Business Finance was instrumental in Emma Loen’s entrepreneurial journey. Emma commended the exceptional customer service delivered by Paul, her dedicated loan officer. With Paul’s assistance, Emma navigated the loan application process effortlessly, finding confidence in his commitment to understanding her individual needs and aspirations. Throughout, he offered guidance, ensuring transparency and feedback on aspects of business plan including cash flow.

Key Reasons for Success in Obtaining Loans:

The key success factors in Emma Loen obtaining loans from DSL Business Finance are as follows:

1. Extensive Industry Experience: Emma’s 20 years of experience as a hairdresser provided her with invaluable insights and expertise in the industry. This background demonstrated her deep understanding of the business.
2. Solid Business Plan and Financial Viability: Emma’s detailed business plan not only outlined her vision for the salons but also demonstrated their financial viability. This comprehensive plan, supported by realistic projections, showcased Emma’s strategic thinking and laid a strong foundation for securing the loans.
3. Successful Management of Initial Loan: Emma’s effective management of the first loan from DSL, evidenced by the successful operation and growth of her existing salon, played a crucial role in obtaining the second loan. The positive outcomes from the initial loan demonstrated Emma’s capability to utilise funds responsibly and achieve tangible results, reinforcing DSL’s confidence in her ability to manage additional financing.

In 2023, Emma’s Finnieston shop secured the esteemed title of Best Hair Salon 2023 at the Scottish Hair & Beauty Awards (SHABA), marking a significant achievement for the business.